A story as personal as time
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While the race itself only lasts a morning. We believe the final moment should last long after the clock stops. A reminder of what you can do. A reminder of who you were in that moment.Make It Personal exists for the seconds that shaped you.
Make it count.
Make it yours.
Make it Personal.
AB
The year, 2007. Directors and co-founders Ceri Philpott and Kevin Lewis are celebrating in a pub. Post-Ironman endorphins and beers are flowing. A concept was born; a medal personalised with name and finish time to create a priceless memory that could be cherished forever.This developed into the product we now know as the itab. Adopted by over 550+ races worldwide and dispatched to over 1,000,000 finishers.
We celebrate every athlete behind every achievement. Honouring the effort it takes to commit to the start line, train on a cold Tuesday morning, endure the inconvenience of consistency, and, of course, to cross that finish line.
We strive to give people a way to commemorate their achievement and carry their story forward. A way to turn a race into a memory and a memory into something that lasts. So, mark the moments that matter. Make it personal.
