Make It Personal and Njuko Partner to Deliver Smarter.

For years, Make It Personal and njuko have worked together alongside leading sports and endurance events to help athletes celebrate their finish line achievements. Today, that collaboration evolves into a deeper, native integration directly within the njuko registration platform.

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The partnership creates a seamless, plug-and-play experience for any race director using njuko, bringing premium medal personalisation directly into the heart of the athlete registration journey.

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Designed for Conversion, Built for Convenience

Both Make It Personal and njuko recognise that flexibility drives athlete engagement. Standard, fixed “add-ons” pages at the end of a long checkout flow often lead to lower take-up. This joint development puts full control back in the hands of the organiser, allowing them to embed the itab option wherever it performs best across the registration journey.

By unlocking true placement flexibility, race directors can position the itab field within high-engagement steps of their sign-up flow rather than burying it at final checkout. Combined with turnkey visual assets and post-event purchasing capability, the new module ensures organisers can maximise participant adoption while keeping setup entirely frictionless.

Key highlights of the new integrated module include:

• Frictionless Module Installation: Organisers can activate the itab integration within njuko in just a few clicks, no technical setup or custom coding required.
• Flexible Journey Placement: Embed the itab field into any step of the registration form. Empowering race directors to choose where athletes encounter the add-on drives significantly higher conversion rates.
• Extended Purchase Windows: Athletes can add an itab post-entry or post-event, capturing last-minute decisions and post-race celebrations seamlessly.
• Full Product Selection: Access to Make It Personal’s complete range of premium medal attachments – itab, itab plus and itab max.
• Ready-to-Use Visuals: Seamlessly display standard product images and animated GIFs to drive conversion without requiring any custom media setup.
• Automated Data Flow: Make It Personal syncs with a real-time purchase dashboard within njuko, completely eliminating manual data transfers and operational overhead for event teams.

"Our priority at njuko is providing event organisers with tools that drive real value without creating friction. Giving race directors the freedom to place the itab add-on anywhere in their registration flow is a huge step forward. It allows events to tailor the journey to their audience, leading to significantly higher engagement and revenue."

Matt Trevett, VP Sales, njuko

"We are thrilled to deepen our relationship with njuko through this native integration. By combining njuko's industry-leading platform flexibility with our passion for celebrating athlete achievements, we are making it easier than ever for event partners to deliver high-quality, personalised finisher memories to every runner, cyclist, and triathlete."

Gary Cove, Founder & Managing Director, Make It Personal

Elevating the Athlete Experience Together

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This partnership reflects a shared commitment to empower race directors and mark the moment every participant who reaches the finish line. With this native integration now live, njuko is actively encouraging all event partners on its platform to activate the itab module, helping events effortlessly unlock additional revenue while delivering a world-class finisher experience.

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Whether you are managing a local 10k or an international marathon, bringing personalised race day memories into your njuko registration flow is now simpler and more effective than ever.

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